At the very start of 2020, before we became aware of (and ultimately sucker-punched by) Covid-19, I went on record to state that a sense of Purpose was going to become a major focus for people the world over. And I was right.

It’s bittersweet that my prediction has been so overwhelming true, as it’s on the back of a series of unfortunate events for so many. Nevertheless, we remain optimistic as a species and thus it has taken a global pandemic to put Purpose equally into the hearts and minds of people everywhere. …

Hammad Khan

Design Evangelist. Accenture Interactive (Dubai). Views are my own.

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